The True Partner Supporting People and the Land

The Land Cruiser is often described as the very embodiment of Toyota’s history—a four-wheel drive beloved across the globe. Nowhere is this more evident than in Australia, which is often called the Land Cruiser’s “second home.” Here, the Land Cruiser is far more than a means of transportation: it serves as a vital partner, indispensable to daily life, industry, and even the preservation of human life itself.

The Australian Outback, the vast inland region of the continent, is notorious for its unpaved roads, marked by relentless corrugations that shake vehicles to their core. After a vehicle passes, dust clouds can linger for minutes, and when it rains, roads can quickly turn into rivers. In such unforgiving conditions, the Land Cruiser has earned an unshakable reputation as the companion that “can go anywhere and always bring you back alive.” Its legendary reliability and durability make it the vehicle of choice for those who must travel long distances through treacherous terrain; for local people, it is a symbol of trust and safety.

In Australia, the Land Cruiser is much more than a personal vehicle—it is a pillar of both industry and community infrastructure. One notable example is a crocodile park owner who built his business from the ground up with the help of his Land Cruiser, calling it an essential partner in the company’s growth. For many Australians, the Land Cruiser is a business partner, fueling the expansion and success of their enterprises.
Across the vast Australian landscape, the Land Cruiser is also known as “the car that builds roads,” supporting regional infrastructure in countless ways. Whether it’s an elderly woman making a two-day round trip to the nearest town, or a healthcare worker racing across the bush to reach a patient, the Land Cruiser is an irreplaceable presence—often the only vehicle capable of completing the journey.

Australia is recognized as the Land Cruiser’s “second home,” where all three major lines—Heavy Duty, Station Wagon, and Prado—sell in nearly equal numbers. This balance reflects the Land Cruiser’s exceptional adaptability to Australia’s diverse terrain and wide-ranging uses, meeting the unique needs of its people.

To ensure the Land Cruiser can withstand Australia’s punishing conditions, Toyota has constructed test courses in Japan that faithfully replicate the country’s rugged roads. For instance, the “Camelback” mogul track at the Shibetsu Proving Ground is designed to mimic the surfaces commonly found inland from Sydney in southern Australia. Such authentic test environments allow engineers to rigorously refine the vehicle’s performance to meet the expectations of Australian users.

The mogul road named the Camel’s Back

The Land Cruiser 70 Series climbs a hill with huge bumps and furrows. The suspension strokes keep the tires in contact with the ground

The completed rock road, which has four areas according to the size of the rocks. The ability to drive all areas without trouble is required for a Land Cruiser.

In Australia’s vast and often isolated wilderness, a vehicle breakdown is not merely an inconvenience—it can be a matter of life and death. This is why trust is the Land Cruiser’s greatest value. It is known throughout Australia as the car you can entrust your life with, earning unwavering support from those who rely on it the most.

In Australia, the Land Cruiser is not just a vehicle. It is a steadfast companion that faces the harsh natural environment head-on, underpins industry and daily life, and sometimes even saves lives. Its legendary reliability and durability have been forged through the voices of local users, the on-the-ground experiences of its engineers, and relentless, real-world testing.
The reason the Land Cruiser has become a “legend” in Australia is simple: it is the vehicle that “can go anywhere and always bring you back alive.” This truth is woven into countless real-life stories and the passion of those on the frontlines of its development.

Explore more stories from the Story of Land Cruiser channel