The Land Cruiser has connected people across the globe, fostering its own unique culture over decades. Sadayoshi Koyari, former Chief Engineer and widely known as “Mr. Land Cruiser,” has spent years at the forefront of its development journey.
This time, he set his sights on America, embarking on a five-day trip exploring the world that revolves around the Land Cruiser.

Day 1 | To the Sacred Land of Speed – Bonneville

Day 2｜Gathering at the Sacred Ground, Passing on the Legacy

On the second day of our journey, we headed to Salt Lake City, Utah. This city hosts one of America’s biggest Land Cruiser festivals every year: Cruiser Fest 2025, now in its 16th edition.